“What should be our subscription strategy?” is a question we are often asked, in the journey of our partnership with SaaS companies for crafting and engineering their product experience.

Have you been in a similar dilemma?

The distinction between designing experiences for Enterprise products versus Consumer products has significantly narrowed and in few scenarios is undistinguishable; thanks to the fast evolving and adopted trend for ‘Consumerization of Enterprise Products’, and the change in user behavioural patterns as well as expectations.

What could be better when you have someone else doing all the thinking and churning for you, making your life decisions and interactions easier and quicker. The new smart person is called ‘Artificial Intelligence (AI)’, and the invisible machine learning (ML) algorithms/data-models are developed by the coolest of engineers.

A well designed people experience impact (PEI) approach exploring the relationship between people (potential customers + customers) and brands, and how the interactions with different brand service channels influence the entire journey of people from being a potential customer to a loyal customer could reveal the secreted recipe for preserving customers and engaging potential customers.

Learnings and insights about how effective design thinking plays a vital role in preserving a data-driven product’s experience and value proposition as it matures with time.