Simplifying the College Application Process in US
Teaming up with an ed-tech innovator, we've transformed the college application journey for students and parents. Our partnership has cut down on manual tasks, introduced efficient application tracking, and lessened the reliance on support, creating a smoother and more enjoyable experience.
  • UX Audit
  • Task Flow Optimization
  • Navigational structure Redesign
  • Wireframing
  • Visual Design

The Engagement

START
1 Designer
SCALE
2 Designers
TRANSFORM
2 Designers ● 3 FE Developers

Strategic Changes for Immediate impact

Optimized the application workflow, by reducing the load of students by creating One platform to view and track all information.

100
One platform to view and track all information

Research the current college application process to identify gaps and areas for improvement. Ensure students compile their portfolios on a unified platform to expedite the application process.

Fast go-to-market of keystone features

Collated space for student portfolio

Eased the burden on students by enabling them to create activities, honors, and essays in one place instead of on multiple college application sites

3x

faster portfolio creation

Unified space for application creation and tracking

Tracking multiple college related applications in a single space providing clarity and nudging users to accordingly take further actions.

Faster way to track and create college applications reducing the burden by having to visit 100 sites related to multiple colleges

Focus on students niche

A dedicated spotlight for students to showcase their unique expertise and passions through their created activities, essays, honors, effortlessly connecting them with colleges that align with their specializations.

Streamlined application process, filtering students' expertise by portfolio

Structural changes to the product for future proofing

AI powered counsellor for students aiding to create stronger applications

We enhanced the underlying algorithms and incorporated advanced machine learning models, which enabled the AI to understand and predict user needs more accurately using techniques like RAG, Vector Embeddings
By leveraging user data, we fine-tuned the AI's responses, making them more relevant and context-aware.
40%
Increase in accuracy of the responses
Seamless Userflow integration automated complex processes, reduced manual intervention, and improved onboarding, boosting productivity.
30%
Increase in user
satisfaction
Reduced loading times leveraging modern web performance techniques, such as lazy loading, image compression, responsive image handling and more
90%
Decrease in page
load time
Integrated Customer.io, automating targeted messaging and real-time user tracking, boosting marketing capabilities and user engagement metrics by 25%.
25%
Increase in user
engagement
Identified and Created reusable utilities which enabled flexibility for content updates. This made the process much more efficient which allowed for increased engagement due to ease of use of the service.
Holistic view of your interests, activities, test scores and honors through an interactive Niche Planner